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“This allows us to continue to add significant value to our retailers and ultimately end consumers as we strengthen our one-stop-shop offering.”Ĭlosing terms for each sale were not disclosed. “We are thrilled about the acquisition of the best-in-class Synergy Outdoors brands which will significantly enhance GSM’s offerings,” stated GSM Outdoors CEO Eddie Castro. This strategic acquisition is the fourth for GSM Outdoors under the partnership with Gridiron Capital.

Through its purchase of the Plano Synergy archery and hunting accessory brands, GSM Outdoors adds Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace to its existing portfolio of 33 hunting- and shooting-related brands. “By selling the archery and hunting accessories brands to GSM Outdoors, already a leader in the hunting and outdoors industry, we have created great brand alignment for both companies, which allows each of us to play to our own unique strengths.” “This acquisition allows Pure Fishing to continue to build upon its industry-leading position within the fishing industry, something that remains a priority for the company,” said Pure Fishing CEO Harlan Kent. This strategic acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. Pure Fishing will also retain ownership of Plano’s storage and fall storage business, as well as the Creative Options and Caboodles brands. Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the company’s existing footprint in the global fishing tackle market. As part of the closing of this purchase, Pure Fishing also announced it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, a leader in the enthusiast hunting, sport shooting, and rugged outdoor market. Charlie Davis’ illustrations are packed with color, texture, and joy. Pure Fishing Inc., the world’s largest fishing tackle company, recently announced the close of its purchase of Plano Synergy Holdings Inc. An interview with Charlie Davis, the illustrator whose bright, fun, and complex pieces lift our souls.